Frank was founded by Emmy-winning storyteller Sam Billinge.

I was time-poor, stuck in an edit suite, and always hit by a mid-afternoon slump. I care about my health, so I went looking for a protein-rich snack that tasted good and was genuinely good for you.

It didn’t exist. So I decided to make it.

I’ve spent much of my career editing documentaries, questioning stories where the line between what's real and fake is often blurred. That instinct carried over into food.

When I dug into the protein bar category, I found big marketing claims, that hid heavy processing, and ingredients that didn’t live up to the promise on the front of pack.

Frank is made with the same integrity that I'd apply to filmmaking. Cut what’s false. Keep what’s real. Nothing extra. Nothing shady. Every ingredient earns its place. If you can’t recognise it, it doesn’t belong. Treat ingredients with respect. Treat people with respect. Be Frank.

Frank is built on one rule. If it isn’t real food, it doesn’t go in.