FRANK, a new savoury, high protein snack bar brand, has secured its first UK retail listing with Whole Foods Market, launching nationwide across the retailer’s six UK stores and online from today.
Pitched as an alternative to the heavily sweetened protein bar category, FRANK says that its offering is made from 100% natural ingredients, with no ultra-processed additives.
The brand debuts with two SKUs - Rosemary Sea Salt and Chilli Lime - designed for on the go consumption across afternoon, pre- or post-workout, and meal adjacent occasions.
Founder of FRANK, Sam Billinge, says: “I made FRANK because I believe protein packed snacks for busy days shouldn’t have to be full of artificial ingredients or regret. Too many protein bars stretch the truth, so when I couldn’t find a bar without the junk, or the sweetness, I made one.”
“A savoury bar, with real ingredients your body actually recognises. When I met the team at Whole Foods Market, they instinctively understood our mission and loved the bars. Getting their backing shows just how much appetite there is for savoury, high protein snacking.”
FRANK is backed by British entrepreneur Nick Birkett (Mr Bao, Co-founder Connect), has launched its direct to consumer website at eatfrank.com, and is currently in discussions with additional UK retail partners.