Savoury snacking reimagined.
Breaking away from the sickly-sweet stereotype of supplemental protein, market disruptor FRANK enters 2026 with a savoury protein bar that's already gaining retail traction. The new brand has secured its first UK listing with Whole Foods, debuting two flavours: Rosemary Sea Salt and Chilli Lime.
Founder Sam Billinge's vision emerged from a desire to challenge misleading claims in the protein bar category. FRANK's mission is simple: provide 100% natural, high-protein, high-fibre snacks without ultra-processed additives or excessive sweetness. Each bar delivers 16g of complete protein, designed to support on-the-go lifestyles.
"I am not, and never have been, a protein bar girl. Far too sweet! But as a vegetarian, I do have to think about my protein intake. These are veggie-friendly and have been a godsend."
- Imogen Ward, Feature Writer